Online Media Services | Website Marketing Tools
Online marketing tools such as Facebook, Twitter, Google+ and other Social Media, as well as Online Marketing Campaigns such as Google Adwords along with Search Engine Optimisation, back links, reciprocal links and viral marketing will all help increase your website exposure and generate more traffic to your website and thus increase the number of hits and the number of visitors.
Social Media
Social Media is a great way to connect people who share their common interest. Useful for when potential customers are in a similar social environment or affinity group. Targeted advertising may be used to promote your product or service to specifically the right people who might benefit or want to use it.
An expert in the field of Social Media is Andrew Welch of Sundial Marketing who offer Strategic Marketing and Social Media Management.
- Website: Sundial Marketing
Online Marketing
Online Marketing Campaigns will get your website instantly to the top of search engine listings using specific keywords or search phrases. Your website will be accessed by people specifically looking for the product or service that you offer.
- Website: Google Adwords
SEO Search Engine Optimisation
SEO Search Engine Optimisation is more complex. A better optimised website will get placed higher in search engine listings, and a less well optimised website will be placed lower. Search engines are looking for a number of key factors for example:
- Meta head content
- URL’s
- Use of html title tags
- Relevant textual content
- Links
- Updated content
There are a number of things which can also be done that will help or hinder optimisation for example:
- robots.txt file
- xml sitemaps
- bad neighbourhoods
- Spamming, or repetitive use of data.
- Missing meta tags, http redirects and bad scripting practices
Google will robotically analyse your website and list it in search results according to what it sees. If your website is consistently low in search engine results, there may be a very good reason why based on SEO or search engine optimisation.
Search Engine Optimised and User Managed Websites
- Website: Self Managed Websites